The substantial growth of the watch market in recent years, as well as the consumption potential in the greater Taipei Tianmu highly promising, Longines especially in the Pacific SOGO Department Stores Tianmu to expand the business, the grand opening of the new image concept store, inviting elegant Longines global spokesperson, King-class superstar Aaron Kwok attended the opening blessing for Longines SOGO the Tienmu image of the concept store, and released the latest column-wheel chronograph (of The Longines Column-Wheel Chronograph).


    The Longines grand was held on August 29, 2011, SOGO the Tienmu new concept store opening activity, it is superstar Aaron Kwok elegant spokesman for a global brand since the first time in Taiwan, Longines global president Walter Von Kaenel Taiwan to participate in the event of Longines brand, really significant. The guests gathered in the opening day, including Longines global president Walter Von Kaenel, deputy general manager Zhang Zhengxun of Longines Taiwan, the Swatch Group Manager in Taiwan Huang KONG Xiang Xu Shuxian, manager of the SOGO Tianmu Hengdeli Group Chairman Zhang Yu equality of people particularly bit temporary venue, join the festivities, and to witness the event of Longines the SOGO Tienmu new image of the store opening.

Longines Global President, Mr. Walter, the Von Kaenel and Aaron Kwok, Longines Taiwan, deputy general manager Zhang Zhengxun group photo before the dinner event backplane

    Longines SOGO the Tienmu new image store grand opening


    The opening press conference, Longines president Walter Von Kaenel special thanks to the support of Pacific SOGO Department Stores Tianmu Longines Longines have the opportunity to open this new image with the latest global image shop service in Tienmu consumers, customers in Tianmu can further enjoy the elegant, full image and attentive service of Longines new image of shops. Elegant Longines brand spokesperson Aaron's glamorous image the Longines image of the store entrance according to emphasize the elegant spirit of the brand, let the gentleman, the ladies can be found in the shop-style watch set off the self-taste, elegant style shine star-like luster. The spacious room with the image of the store's exclusive curved display cabinets, customers can enjoy the most exquisite and intimate service, and makes the taste of the century-old top technology for closer exchanges with the timeless classic century-old brand. The Longines image of the store does not just appreciation of the platform, consumers interact with brands pipeline.

    Elegant Longines brand spokesperson Aaron's glamorous image the Longines image of the store entrance according to emphasize the elegant spirit of the brand, let the gentleman, the ladies can be found in the shop-style watch set off the self-taste, elegant style shine star-like luster. The spacious space with the image of the store's exclusive curved display cabinets, customers can enjoy the most refined and attentive service, and makes the taste of the century-old top-level technology


    King recommended: love Aaron independence, Longines column-wheel chronograph


    Be respected to the superb acting in film and television superstars, Aaron Kwok, Longines Taiwan, deputy general manager Zhang Zhengxun strongly solicitation Lobbying, in particular taking the time to the site for the opening of the Longines brand new image of shops, Aaron on the career of dance, music, performing arts, and many other outstanding performance, including: King of pop singer of the class, the Golden Horse Award winner, with major celebrity endorsements, in the Chinese world has already become the star of the hottest entertainers.

Aaron attended the Longines VIP Dinner - column-wheel launching ceremony 

    Received many major awards honor extraordinary talent and won the honor of the Hong Kong Ten Outstanding Young Persons "in 2003, but," Divergence "and" son ", the Golden Horse Award winner in 2005 and 2006, respectively crown, Aaron Kwok is a Golden Horse award in the history of the two artists of the "Best Actor" award for two consecutive years. Its wonderful career as Longines excellence in watchmaking as impressive memorable, invited global become Longines Ambassadors of Elegance Aaron Kwok in 2005, working relationship with Longines has up to six years. a long time, not only in their careers to the pursuit of the perfect attitude, the spirit of innovation beyond themselves, and also activities through participation in a variety of brand Longines beautiful elegant spirit, it is recommended to the friends of many favorite watch art. The love cars watch, with the charm of star Aaron Kwok will lead with the appreciation of the interesting 2011 latest Longines column-wheel chronograph table (of The Longines Column-Wheel Chronograph).

Longines Column Wheel Chronograph Ref.L4.754.4.72.3,-pricing NTD110, 700 

    Longines column-wheel chronograph (The Longines Column-Wheel Chronograph) from a column-wheel chronograph with 20H movement in 1878, the set features a highly textured crocodile leather strap embellishment, the perfect fusion of fine the Huai timing performance and elegant retro design, configure three timing plate on the silver face plate with a Super-LumiNova luminous performance indicators, pointer design is simple and tidy. The hollow design of the Longines Classic winged hourglass logo (winged Hourglass), automatic plate visible through the transparent sapphire crystal caseback, the watch movement, water resistant to 30 meters. Only L688.2 self-winding movement 27 stone, 30 mm diameter, 7.90 mm thickness, blue steel column-wheel system to control the timing performance (start, stop, zero), this drive transmission performance of traditional watchmaking extension of this watch particularly for collection of artistic value.

Brand ambassador, Miss Kelly Chen, smiling attend

    September 3, Switzerland Borel table by the opportunity of the Beijing International Brand Festival, the Hilton Hotel in Beijing held a grand "century heritage, eternal love" The Second Beijing Wangfujing International Brand Festival - Switzerland Borel table 155 anniversary of the Festival activities. Representative of the Beijing Municipal Government, to brand the Asia-Pacific Chief Executive Officer Mr. Su Da, Hilton Hotel, leadership and media friends will all be present, the brand ambassador Miss Chen Huilin all the way in person to the active site, together with many models who show Switzerland in accordance with the road surface in 2011 the latest watch, and then we came to Wangfujing Street Swiss Borel table shows the area to cut the ribbon and sent best wishes for the the Wangfujing international brand Festival. Borel exhibition display a variety of classic series watches and watch a high quality of life for city people all the time!

From left to right: Switzerland, according to the Bolu Ya Pacific Chief Executive Officer Mr. Su Da, president of the Swiss Borel Mr.Boillat Raphael, brand ambassador Miss Chen Huilin, deputy director of the Miss Li Li of the Beijing Dongcheng District People's Congress, Beijing Dongcheng District Director of the Office of the Standing Committee of Wuchang Tai Mr.

Painter Yang Gang teacher impromptu painting creation

Field couple model fashion show

    The activities of the day colorful, wonderful shadow dance opened the event a prelude.Switzerland according to the president of wave road surface Mr.Raphael Boillat, Switzerland according to the wave road surface Asia-Pacific Chief Executive Officer Mr. Su Da and all VIP, together with Miss Chen Huilin officiating ice perfusion ceremony, set off a small climax. Kelly's elegant and romantic temperament, swept the audience, cordial interaction, and on-site guests to tell their story with the table of Switzerland, according to Bo Road, recalled, and passed for everyone lucky. The fashion show as the finale of the Swiss Borel tables, Kelly led the five series of the new charm of the show all the models, showing the brand of the usual elegant, noble, romantic "temperament.


    To celebrate the 155 anniversary of the creation of the launch of the brand new "155 anniversary limited edition commemorative watch - the royal family," European royal, noble and beautiful gesture to highlight the revered style, crafted process make the loudest of ceremonies for the anniversary celebration ! Selection of the 2892 Lou through automatic movement of the series, after a fine polished and carved, perfect shape, transparent body is telling you about the watch, no cover, watchmaker wonderful, astounding knife a better show . Engrave through the table of the most important feature is the "transparent" and "open" use right 155 years as the brand of excellence, continuing to pursue the difficult watchmaking philosophy, through continuous accumulation and precipitation have transformative leap. Steel color calm and firm, on behalf of the relentless pursuit of the world's limited edition of 550.


    Model: GS9155-2290


    Swiss manufacturing 2892A2 engrave through automatic movement

                 
    Refined polished


    Louis XIV fine according to Bo Lute system with decorative patterns


    Stainless steel case, strap


    Surface-mount 11 natural diamonds


    Sapphire crystal glass table mirror


    Perspective bottom of the table


    30 meters waterproof

Wangfujing Street Swiss Borel table display area

Why say that 2012 is a large fly-year, full because of IWC Watches (IWC table the IWC) table will be in 2012 given tune into "pilot watch of the year (of The year's a high-a flyer)", in its flight tableparagraph are introduced many newworks; today to introduce the brand Top Gun series, the focus of the pilot of the classic series, as well as the Foo Fighters series watch, to see the airforce of the powerful military weapons and charm.

IWC IWC air army struck! Members of the military form fans, are you ready?

Top Gun series of focus for ─ large-scale pilot Top Gun Naval Air Force calendar watch

Only IWC IWC Top Gun watch was first launched in 2007, part of the flight table family of brand(Pilot's Watches); much style, but with a strong military Wu style design, as well as tables backsymbol Figure decoration of the U.S. Navy fighter defense school (United States the Navy fighterWeapons School), subject to the attention of many consumers. The first time in several years, the IWC IWC in the Pre-SIHH finally again bring good news, the introduction of new Top Gun serieswatch, and for the first time before exposure to the "Top Gun the Miramar Chronograph.

Love the table before the news report "Top Gun, the Miramar Chronograph

In addition to Top Gun the Miramar Chronograph, the other the Top Gun series attentionmasterpiece under the large-scale pilot of the "Big Pilots Watch Perpetual Calendar Top GunTop Gun Naval Air Force calendar watch (model 502902). 48mm large table diameter, ceramic materials to build the case, with the classic onion shape crown light appearance would have a ten a. As for the dial on top is wonderful, 3 o'clock, power reserve display, date display a combination of dial 6 o'clock directions for the month, the Year of Windows 7 to 8 o'clock, 9 o'clock direction of the small second hand weeks instructions, at 12 o'clock to the IWC IWC quitedistinctive northern and southern hemispheres phase state.

Top Gun series another profile new work: large-scale pilot Top Gun Naval Air Forces perpetual calendar watch, not disorder in the arrangement configuration of the surface-intensive, easy to read a variety of indicator.

Large-scale pilot Top perpetual calendar watches of the Gun Naval Air Force equipped withbrand homemade 51614 movement, with IWC IWC Pellaton Buhler Dayton chain systems; power reserve up to 7 days, only about 1,960 times after the operation on the full chain (we mean your hands about 3,000 representatives wear a watch activities the day after to full on chain efficiencyis quite excellent). In addition, the calendar function is only required in 2100 when calibrated, and the century shows include 20, 21, 22, of the three figures, said the watch instructions toDecember 31, 2299. With Glucydur ® beryllium alloy balance wheel, Breguet (Breguet Breguet)gossamer, more accurate travel time. New large-scale pilot Top Gun Naval Air Force perpetual calendar watch.

Large-scale pilot Top Gun Naval Air Force perpetual calendar watch.

2012 SIHH, the Swiss watch brand Bamue & Mercier, Baume & Mercier ( Baume & Mercier Baume & Mercier ) Although there is no unique and dazzling new masterpiece, but our new design, color configuration, both in the various series of new works to enrich the brand product line ; celebrities also stress once again that "Life is about moments," the motto of the brand, the watches outlines the component elements of the family relationships, creativity, realism and pleasant time, given the inherent warmth value of the watch."Life is about moments" as the brand motto, to convey that life is composed of fragments from many happy "celebrities in the design of the watch has always been law-abiding, calm and restrained, not exaggerated, vanity, and grab a relatively affordable price attack the market. In the end of July 2011, the celebrities more formally stationed in Taipei 101, opened Taiwan's first new concept store (please point link), so that more consumers in Taiwan to understand was founded in 1830, more than 180 years of brand.2012 SIHH introduction of new works, first saw the Linea series of new models. Linea series was launched in 1987, with 12 hours feature engraved on the bezel, and the removable strap concept, style more dynamic and diverse personality of the female form, sometimes charmed, sometimes playful, to show women and amazing soft character. 2012, Baume & Mercier Linea series increased by 32mm table path selection, increase the self-winding movement style, having regard to the female consumers love mechanical watches and quartz style. In addition, the strap above the introduction of a two-color strap colors according to consumer demand to replace the lining ride.

Linea series of new models, 10070 (left); 10071 (right)

In 2012 to increase the number of new style single manufactured in 1948 by the chronograph as a source of inspiration for the Capeland series. Capeland 44mm Automatic Chronograph (10063 and 10065), equipped with La Joux-Perret 8 120 self-winding chronograph movement; As for the dial, dense features include a speedometer and range finder, plus 30 basic points plate, 12 hours plot disk configuration Bu Zhiyu disorder. In addition, 10 065 blue-black dial combination is special, not only a strong contrast, provide good reading, but with a trace of yuppie style.

Capeland Series 10063 watch.

Blue, black two-color configuration to watch adds a touch of yuppie style, very special.

    Tissot inception,replicas watches not only the brand proud sports performance watch increasingly skilled, women's table series select is more diverse and sophisticated, stunning, this (27) days, Tissot in Taipei cross-Jun product of nine transfer stations above the hotel, and to organize new products press conference. Opening activities, the organizers arranged for the three styles different GB dance, performance Tissot female form design changes in recent years, and the endorsement of the Tissot brand ambassador for over six years - S Barbie dressed in cut neat The bright red fitted dress coming out, ride for table fans demonstration Tissot Ladies Watch series of fashion aesthetics and wear performance, while recalling the transformation of the course of six years to grow and develop along with the Tissot.
 

    Press conference in addition to hard work in Taiwan, successful brand management, a very impressive driving force behind the - Taiwan Vice President Li Qian, Tissot and Swatch Group general manager Huang KONG Xiang attended the long future of Tissot Worldwide President Francois Thiébaud accompanied by Tissot, director of global public relations, Ms. Ahnebrink by Maria,Chronoswiss Watches and the Tissot global director of product development Nicolas Clerc, in particular for taking the time to come to the event, the attention of the brand for the Chinese market. Invited to attend the press conference with the big S Tissot boutiques located in the Station Fashion Plaza in Beijing, first published a rare Zhendian watch - the preferences of women in Taiwan Taiwan Design TISSOT the New Helvetia white K gold limited edition watch.

Tissot S showcasing the latest female form: the left hand TISSOT the Lady Heart, right hand for the TISSOT Everytime

    Inside and outside concurrently, accurate grasp the needs of life for exclusive women's changing performance
 

    Tissot accurate timing performance demands of professional and has been accepted by the public affirmation repeatedly invited to as many sporting events the official count; Tissot early aware, in addition to the accurate time, the market in the entertainment and style proportion of the demand is also growing, so strive to both inside and outside, in addition to continuous research and development performance, watch movement, appearance also give full play to ingenuity. Tissot Taiwan Vice President Li Qian said, Tissot particular emphasis on the design of the female form series, not just for the beauty of a woman's nature, but taking into account the diverse roles of modern women,Corum Watches in the household responsibilities of business delicate mind of women's unique opportunity in the workplace to demonstrate their skills, how to escape the traditional Wen Wandian elegant image, fully highlight the career women's professional independence? Improve the scheduling of the watch, they became excellent tool for interpretation of the personality and ability to assist the wearer.Tissot from the early design gorgeous and detailed, suitable foil dress dress ladies watch, increase with a neat suit and generous, the details of the office but without losing the feminine minimalist design.

S (fourth from left) and Tissot Global CEO Francois Thiébaud (third from right), the Swatch Group, the Taiwan branch general manager Huang KONG Xiang (right), Tissot Taiwan, deputy general manager Li Qian (second from right) in Beijing station famous shop photo.

The TISSOT Everytime a good time drilling table, priced at NTD 11,900

    Ladies speak, as multiplier: large S set an example to lead the Tissot fashion


    Global CEO Francois Thiébaud of Tissot, Tissot heritage of 158 years of watchmaking, the fusion of contemporary science and technology and pop elements, the powerful force of the goods and close to the people of the pricing strategy in Switzerland to enjoy the national table, "said . Strive to break in brand marketing, Tissot, and constantly go beyond the spirit of self-brand, and also happens to coincide with the core values ​​pursued by the sporting events, and signed a number of outstanding performance in sporting events, and to break through the sports stars as the brand ambassadors.Franck Muller Watches Which first won the Tissot spokesperson Danica Patrick, the IndyCar ® race female driver in the car project does not lose the men's results, many sports-loving women consumers agree, led to the professional image of the female form of the brand's sports performance series. With the rise of the Chinese watch market in recent years, Tissot in 2005 determined to be more in-depth hard boldly Taiwanese idol drama "Meteor Garden" was first performed, that is, quickly became popular in the three places new generation of female Star S Barbie as the brand endorsement in a Chinese family face.

Global brand president Tim, the selection of a special the DIMPLE Gifts donated large S

     Francois Thiébaud mentioned, S a beautiful slender appearance, not only as brand female form elegant charm, its pursuit of the perfect attitude, superior taste, she became the Chinese women, whether in thought and fashion aspects of index figures . Tissot endorsement six years, the flourishing acting career, the big S but also because of the long-term cooperation with the Tissot has become the bell express human drama appeared in public places as well as its performance, can see its competence to Tissot with a shape, really Tissot into daily life. And six years, Tissot with the big S from idol drama actress hot movie star; last met Mr. Right, well-being into the hall, into the life of another journey for the brand "In touch with The advertising concept of your time to do an excellent interpretation.


    Beijing Station Tissot boutiques dazzling performance,Glashutte Watches first launched in Taiwan limited edition white K gold table


    Tissot uphold the brand positioning of the gold value of silver prices, and affordable diverse, with strong watch design, so that the brand in 2008

    Ball downturn in the economy is thriving to become the preferred one of the minds of consumers watch brand, makes the performance of the Taiwan region soared. In recent years, Tissot In addition to the traditional watchmaker's shop composite cabinet performance high, and also the mode of fine single-brand boutiques, exhibition shop for consumers to buy the watches pathway different habits, an increase of more, more intensive Tissot store point of table service, and expand the opportunities for contact with consumers, and effectively expand the market. Which, located within the 9 Transfer Station Kyoto Station Tissot boutiques, enjoying the five iron structure transport hub advantage, also has a hotel presence and bring a huge flow of the crowd. December 2009 after the opening of the first month of a record 3 million results, the turnover reached 15 million in the whole of last year.

TISSOT the New Helvetia Taiwan Limited Edition Tissot design white K gold, limited edition watch, quartz movement, 18K white K gold case equipped with mother of pearl face plate, 18K white K gold bracelet, diamond standard, Taiwan exclusive limited trafficking sale of 20, suggested retail price at NTD 213,500.

   
    In addition to geographic location, district property and regional customer base into an important consideration was opened in Beijing station Tissot boutiques, pattern Founder, fashion style, high-ceilinged storefront Tissot entered the decisive factor. Tissot use of large areas of glass to create a bright and comfortable sense of space, reducing the barrier of the line of sight, passing by the visitors to take note of the obvious and design a beautiful Tissot watch the cabinet table, enhance reward Table bears witness, in order to stimulate sales. The Tissot select boutiques in Beijing station, and published its design ideas from the the Tissot Taiwan, deputy general manager Li Qian, and only on sale in Taiwan, the world's limited edition of 20 TISSOT the New Helvetia Taiwan Design White K gold limited edition watch.


    To Li Qianti found in the Tissot Taiwan marketing experience from years of yellow appearance than the gold and silver linked list style with the combination of the details of the use mother of pearl material and diamond, the most welcomed by the women in Taiwan therefore particularly recommend the Swiss Corporation, Brand New The Helvetia series classic fusion of the preferences of women in Taiwan, the introduction of improved design section; 18K white K gold bracelet, combined with the time scale of the diamond inlay, only grace and elegant beauty watch The Tissot management team for the female consumers, the brand has long supported the offering a little something. Li Qian, Tissot will continue this year, a series of open boutiques, outlets, will Beijing Station boutiques as business planning template, and look forward to provide consumers a more complete Tissot purchase environment.